Today (and every Friday) I'm giving my take on ECO kids Fashion or Fun! Today, it's all about ECO-FRIENDLY, super fun, cool kids wear! "ETHI-COOL" kids wear to be exact, according to Denmark-based brand NEW GENERALS.
NEW GENERALS Fall 2011 collection is full of black, grey and white edgy prints made out of 100% organic cotton which is oooh so soft on kiddie skin, but totally hard, rock and roll on the eyes! (love that, by the way).
I love to find eco-friendly brands for kids, ESPECIALLY ones that have a unique twist. You might even catch your favorite "Eco Twins", Tristin and Tyler sportin' some NEW GENERALS since sizes range from 0-10! YAY!
Check out some of NEW GENERALS Fall 2011 collection below. It's a lil' rock and roll, and a lil' eco! Just like Tristin and Tyler!! SOOO "ETHI-COOL"
What do you think?? Edgy ECO COOL, right? Yup, I thought so!!